Sales Associate

About the role

Nayo is a Rwandan software company building daily operations tools for restaurants, lodges, salons, and teams paid by the day. We are looking for a Sales Associate who can consistently turn conversations with business owners into paying, active customers on Nayo PerDay and Nayo Work.

What you will do

• Close new business for Nayo PerDay and Nayo Work, owning every deal from first outreach to signed customer.
• Identify and prospect restaurants, lodges, salons, and businesses with day-rate teams that fit Nayo's products.
• Run product demos and walkthroughs that speak directly to each business owner's daily operational pain points.
• Negotiate pricing and terms within approved guidelines, and manage the deal through to signature.
• Coordinate with the onboarding team to ensure a smooth handover once a deal closes.
• Maintain an accurate, up-to-date pipeline and report on deal status, forecasts, and closed revenue.
• Gather and relay market and customer feedback to product and marketing to help sharpen positioning.
• Consistently meet or exceed monthly and quarterly closed-deal targets.

What we are looking for

• 1-3+ years of experience in a sales, business development, or account executive role, ideally closing deals directly.
• Track record of meeting or exceeding sales targets.
• Strong verbal and written communication skills in English and Kinyarwanda.
• Comfortable presenting software products to non-technical, time-pressed business owners.
• Organized, self-driven, and comfortable managing a full pipeline independently.
• Based in or willing to work from Kigali, Rwanda.

Nice to have

• Experience selling SaaS or B2B software in Rwanda or East Africa.
• Existing network among restaurant, hospitality, or salon owners.
• Familiarity with CRM tools for pipeline tracking.